Expectation: Part-Time Position (20 hours/week)

Location: Toronto or NYC

Reports to: Director of Brand Marketing & Social Media Manager

Who You Are

People say you are exceptionally organized, fast-moving, reliable, warm, emotionally intelligent, detail-obsessed, proactive, curious, and deeply online. You’re the type of person who intuitively understands digital communities and knows how to keep social spaces feeling alive, responsive, and intentional.

• You're a social media native — you instinctively understand platform behaviours, trends, community expectations, and how to communicate with warmth and clarity in DMs and comments.
• You're obsessively organized — you thrive on creating systems, managing inboxes, organizing assets, tracking calendars, and ensuring nothing slips through the cracks, from DM follow-ups to scheduled posts.
• You're systems-focused — you can master scheduling tools, manage posting pipelines, coordinate content libraries, and seamlessly integrate into Notion, Later, Planoly, or any tool we use.
• You're community-oriented — you love building connection and presence online, whether that’s responding thoughtfully to a DM, engaging with our journeyers, or supporting our co-pilots.
• You're detail-obsessed — you can spot typos, tone mismatches, missed tags, inaccurate captions, or anything that feels off-brand.
• You're energized by wellness and community — you care about building meaningful digital spaces that support real-world connection.
• You’re not afraid to jump in — whether that means responding to a high volume of DMs, catching opportunities with creators, or handling ad-hoc social tasks that help the team move faster.

Role Overview

What you'll do

1. Community Management

   Own our Instagram and TikTok inboxes daily. Respond to DMs with brand voice guidelines, engage with journeyers, escalate customer questions, and ensure the inbox is organized, clear, and always responsive.

   Manage our Instagram Community, dropping playful BTS and engaging with our community.

2. Social Media Scheduling & Posting

   Manage the content calendar, schedule posts, prep captions, add tags and links, maintain consistency, and ensure our daily posts go out flawlessly and on time.

3. Engagement & Outreach

   Comment on aligned accounts, like and reply to tagged posts, engage with the wellness community, and support outreach to influencers, creators, and co-pilots.

4. UGC & Asset Organization:

   Save, catalogue, and organize UGC, content submissions, social playground content, and tagged posts. Maintain organized Notion or Drive folders for the rest of the team.

5. Social Admin & Tracking:

   Keep structured lists of our creators, partners, and outreach targets. Help track basic performance data such as views, engagement, and saves. Manage our close-friends.

6. Campaign Support:

   Support launches, contests, and campaigns by helping with outreach, coordinating DM-based submissions, tracking entries, and supporting the marketing team with any admin tasks.